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Our range of new advertising flyers

Henre Rossouw — Fri, 19 Apr 2013 08:32:04 +0000

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Mobile Phone Survey

Henre Rossouw — Thu, 21 Feb 2013 11:10:52 +0000

Mobile Phone Survey

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Newsletter: Mobile Phone Survey

Henre Rossouw — Thu, 21 Feb 2013 10:48:55 +0000

Mobile Phone Survey

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3 must-have marketing tools for small businesses

Henre Rossouw — Mon, 15 Oct 2012 19:05:02 +0000

So it’s no surprise that web-based marketing technologies have become a boon to small businesses because of their low cost and ease of use. Tools that are purpose-built for small businesses project a more professional image and deliver a richer set of management and monitoring capabilities than online tools targeted to consumers, which are often ad-supported and limited in function.

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10 Small Business Social Media Marketing Tips

Henre Rossouw — Mon, 15 Oct 2012 11:29:49 +0000

For each suggestion, I will discuss a basic strategy – for those who simply want to get their toes wet, as well as an advanced strategy – for those who want to spend a bit more time and go a bit deeper in their social media marketing efforts. These tips are based on my experience leveraging social media marketing for my company, crowdSPRING.

I suggest you begin by outlining clear goals for your social media marketing efforts and figuring out how you’ll measure success. Once you’ve outlined your goals, let’s look at 10 great ways you can begin to leverage social media for your marketing efforts.

10 Small Business Social Media Marketing Tips.

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What do you use your tablet for?

Henre Rossouw — Fri, 12 Oct 2012 11:21:46 +0000

We have one at the office and we have one at home? It’s hardly being used by anyone except the odd game being played.

What do you use yours for?

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The Blogger’s Essential Guide to Search Engine Optimization

Henre Rossouw — Wed, 07 Mar 2012 14:36:37 +0000

41 Resources for bloggers interested in SEO fundamentals

Follow the link at the bottom for more…

See the rest here…

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Fascinating mobile statistics from around the globe

Henre Rossouw — Mon, 05 Mar 2012 08:55:55 +0000

The planet has a population of 7 Billion people alive. And now there are 5.9 Billion active mobile phone subscriptions. That is a global penetration rate of 84.3%.
In one decade this industry grew more than 8 fold. This mobile industry has sustained a compound annual growth rate of 24% year-on-year for a whole decade!
4 Billion. That is the unique mobile phone user number. That is 57% of the total population of the planet, which very literally – not by statistical gimmicks – very literally do have an active mobile phone subscription (prepaid or post-paid) and at least one mobile phone handset that they use.

Total mobile subscriptions (incl multiples) . . . 5.9 B
Total mobile handsets in use . . . . . . . . . . . . 4.8 B
Total unique mobile phone owners . . . . . . . . 4.0 B

How big is 4.8 Billion? There are 970 million cars registered and in use worldwide. There are 1.1 Billion landline phones. There are 1.3 Billion personal computers of any kind including desktops, laptops, netbooks and tablet PCs like the Apple iPad – all combined. There are 2.2 Billion internet users (including office use, home use, shared use at internet cafes and schools etc, and mobile internet users). There are 1.8 Billion television sets and 4 Billion radios in use globally.
19% of the installed base of handsets globally are smartphones. That is an increasing ratio, last year it was 17%.
The new sales of mobile phone handsets this year passed 1.6 Billion units, and 30% of them – 486 million – were smartphones.
South Africa ranks 29 in the world for smartphone penetration rate per capita – at 17%.
Industrialized World: In Europe the installed base of smartphones corresponds to a 41% penetration of smartphones per capita.
In advanced countries of Asia-Pacific like here in Hong Kong or Australia and Singapore etc, the penetration rate of smartphones per capita is almost half, at 48%
Emerging World (or the full global view): in the Middle East the smartphone penetration level per-capita is past one third, at 37%, slightly ahead of North America.
Latin America has passed the point of a smartphone for one out of five people, the per-capita penetration rate is 22%.
In the less-affluent countries of Asia, which includes most of the big population countries like China, India, Indonesia etc, the smartphone penetration rate is 12% per capita.
And in Africa its still in the early days, with smartphone penetration rate of 3% per capita.

Compared to total email users – SMS is three times bigger. Compared to all landline telephones? SMS is 4 times bigger. Compared to facebook? Over 5 times bigger. Active users? SMS text messaging grew users last year from 4.2 billion to 5.0 billion ie 16% growth in total paying users. In just one year!
revenues of SMS globally? Still grew 5% last year reaching 126 Billion dollars worldwide! The SMS industry earns a fresh new million dollars every four minutes of every day, day and night, 7 days a week, 52 weeks a year.
SMS alone is bigger than Hollywood movies and the global music industry and videogaming – all added together.

1.8 Billion total people worldwide – browse internet content on their mobile devices at least part of the time.
mobile advertisingin 2010 globally was 11.5 Billion dollars. I now have the update to that number, for 2011 that was 14.4 Billion dollars.
How many people receive ads on their phones? 3.4 Billion people worldwide, or 58% of all mobile phone owners. Most of that is now banner advertising, with SMS text messaging based ads second, MMS third and the rest such as search, location-based ads, adver-gaming, branded smartphone apps, etc making up the rest.
there is now a race for which country is the first to stop the manufacturing of coins and banknotes altogether – replaced by mobile money. Kenya has passed the point where 30% of its GDP is now going through mobile phone money accounts. The ‘usual suspects’ are in the race of course including Finland, Norway and Estonia; including Japan and South Korea; including the Philippines and South Africa.

Source: Communities Dominate Brands

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Still think Digital Advertising is a fad? [Infographic]

Henre Rossouw — Wed, 29 Feb 2012 09:04:35 +0000

Sources:

ROI Media | 123rf.com

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Everything you need to know about Faceboook’s IPO (infographic)

Henre Rossouw — Tue, 21 Feb 2012 14:18:55 +0000

Source: L’actualité bimensuelle des médias sociaux et plus … -n°31-.

Image source.

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